Online marketing is a field with ever-growing opportunities, where, with some basic internet skills, you can make a decent amount of money every month. The process of successful online marketing comprises of selecting the correct combination of more than one internet marketing strategies to reach your target customers and convincing them to buy your products or services. Also, one can use this as a part-time income alongside one’s job. We shall look into the skills required for implementing several internet marketing strategies.
Content marketing: Eloquent writing skills are mandatory if you want to establish yourself in the field of content marketing. You need to write relevant and genuine content that would solve the information needs of your website’s visitors and convince them to do business with you. Suppose your business is associated with PPI claims, you need to provide information in your site about the ways to make a PPI claim back for mis-sold policies and how you can help them do so. You should be able to persuade reputed content writers to write articles for you. In the same way, you need to write guest posts in other blogs where you can provide backlinks to your site, by clicking which, the customers reach your website. Apart from all these skills, a high level of expertise in using the Google Webmaster tool is required to identify the keywords that will increase the traffic to your site and skilfully insert them into your content.
E-mail marketing: For this, you must have excellent skills in identifying the people who could be your future customers and how they can contribute to your business. Also, you should be able to identify what products your existing customers will like and constantly send those e-mails about these products. When a new customer comes to your website, provide him the option to register with you, using his e-mail account. Periodically, you need to prepare a list of customers and regularly send them emails about discounts on existing products.
Affiliate marketing: This is a type of marketing where you advertise others’ products in the form of banners on your web pages and for every click or sale, you will get paid. To succeed in this, you have to skilfully select the right product (and a banner for it), place the banner in the right place on your website and make the ad interesting enough for the customer to click on it. Also, while promoting others’ products you should not lose focus on your own site.
Social Media Marketing: It is making your brand reach the online virtual communities. You need to be well versed in two things. The first is identifying and approaching the network of users that are looking for the products which are similar to what you offer. The second one is that you must be able to present good description about your products and services in the form of text, images and videos. Identify the online communities that show interest in your brand, and keep in touch with them regularly by updating them about your new products and services and taking feedback.
Apart from all the above, you also need some expertise in SEO and basic web designing so that you will not have to depend on a professional every time you make some minor changes to your website.